When the body switches from utilizing carbohydrates as fuel to using fat as fuel, it begins producing ketones – mainly BHB (beta-hydroxybutyrate) – and induces a state known as “ketosis.”
The exogenous (supplemental) ketones found in TRU BHB™ are bio-identical to the endogenous ketones generated by our own bodies, thereby providing a shortcut to ketosis.
In their supplemental form, exogenous ketones are bound to an electrolyte mineral to form a salt. Salts quickly dissolve in water, freeing BHB and its partnered mineral.
While other exogenous ketone supplements mainly feature sodium, TRU BHB™ uses a balanced approach – with sodium, magnesium, calcium, and most importantly, potassium.
Our bodies require all 4 electrolytes. However, it requires potassium the most – 4,700mg per day! Those succeeding with a ketogenic diet know that electrolytes help prevent muscle cramps and other symptoms of “keto flu.”
TRU BHB™ also features coconut oil powder. By providing a source of MCT alongside BHB, TRU BHB™ doesn’t just temporarily provide the benefits of ketosis – it helps teach the body to generate its own ketones!
For each of these reasons and more, TRU BHB™ is the best ketone supplement available.
TRU BHB™ may be used by anyone following any type of diet.
For Keto Dieters, Use TRU BHB™
- To speed the transition to a ketogenic diet.
- To reduce symptoms of keto flu.
- For enhanced cognition, attention, and memory.
- To reduce blood glucose.
- To return to a state of ketosis after eating carbohydrate.
- As a meal replacement shake.
- To keep more muscle during calorie restriction.
- To stop sugar cravings and reduce hunger.
- Prior to exercise for a caffeine-free energy boost.
- Any time greater blood ketone concentrations are desired.
For Non-Keto Dieters, Use TRU BHB™
- To increase rates of fat burning.
- To spare muscle glycogen.
- To fuel exercise.
- As a nootropic supplement.
- After eating sugars, to reduce blood glucose and blunt fat gain.
- During caloric restriction to retain more muscle.
- To reduce hunger and curb cravings.
Beta-hydroxybutyrate (BHB), as sodium, potassium, calcium, and magnesium goBHB®
BHB is the body’s most abundant ketone. It is unique in the sense that it is a fat molecule with “glucose-like” properties – providing quick cellular energy without any of the negative side effects of sugar.
- BHB is a 4-carbon molecule very similar to the short-chain fatty acid, butyrate, a 4-carbon fat.
- BHB is known to have therapeutic properties, such as combating oxidative stress, enhancing insulin sensitivity, supporting optimal brain function, and promoting fat oxidation (burning).
- Increasing ketones within the body improves mitochondrial health and thereby promotes longevity and quality of life.
- Ketones like BHB have been shown to reduce cravings for sweets and starches, enhancing diet compliance and decreasing unwanted urges.
- Supplementing BHB also improves athletic performance, spares muscle glycogen for high-intensity exercise (such as sprinting), and helps provide a “dual fueling” effect.
goFAT™ Coconut Oil
Coconut oil is the richest natural source of MCTs. MCTs are naturally ketogenic, helping the body adapt to a fat-based metabolism and produce its own BHB.
- MCTs significantly increase metabolic rate and calorie burn.
- Increases satiety and helps make dieting easier.
- Long-term use of MCT has been shown to significantly reduce body fat.
- Increases concentrations of blood ketones while promoting greater utilization of fat at the cellular level.
- Preserves lean body mass (muscle) during caloric restriction.
Q: How Do I Take TRU BHB™?
A: As a dietary supplement, mix 1 serving (1 scoop) of TRU BHB™ with 16oz of cold water, almond milk, or another of your favorite beverages. TRU BHB™ can be used any time of day.
Q: Why Would I Use TRU BHB™?
A: TRU BHB™ has many applications. Here are the most common ways to use TRU BHB™.
- TRU BHB™ may be used by newcomers to a ketogenic diet to accelerate through the adaptation phase and reduce symptoms of “keto flu.”
- For those already in ketosis, TRU BHB™ can be used to quickly return users to a state of ketosis after a carb-filled cheat meal.
- TRU BHB™ may be used by anyone for neurocognitive and nootropic enhancement. High blood concentrations of BHB (~4 mmol/L) enhance cognition.
- While on a ketogenic diet, TRU BHB™ can be used as a keto-friendly and great-tasting meal replacement to reduce hunger.
- TRU BHB™ may be used as a non-stimulant pre-workout to enhance fat-burning and fuel exercise.
And many more uses!
Q: Can I Stack TRU BHB™ with Any Other Archetype Nutrition Products?
A: Yes! TRU BHB™ can be used with KETO THERM™ to help facilitate weight loss and body composition goals. TRU BHB™ may also be used in combination with KETO FREE™ to control blood glucose; use KETO FREE™ prior to a high-carbohydrate meal to attenuate increases in blood glucose and TRU BHB™ afterwards to quickly restore ketosis.
Q: Why is the Electrolyte Profile so Important?
A: TRU BHB™ is the first ketone supplement to bring users a well-balanced electrolyte profile. Although sodium is not to be demonized as once was the prevailing belief, adding excessive sodium without adding any potassium is a recipe for disaster.
Ketogenic diets are already at risk of limiting potassium intake (most concentrated in fruits and vegetables – eat your veggies!). Potassium helps control sodium balance throughout the body and on the cellular level.
Potassium complements sodium – while sodium is the primary electrolyte outside of the cell, potassium is the primary electrolyte inside of the cell.
TRU BHB™ also contains at least 50% of your daily value of calcium and magnesium to promote strong bones and reduce muscle cramping.
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Coconut Oil / MCT
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